Home Page
About Us
Episodes
Contact Us
THE STEEL KINGS
SUBSCRIBE NOW
Podcast
Episodes
Spotify
YouTube
iHeart Podcast
Apple Podcast
Facebook
Instagram
31
From Expo Floors to Real-World Wins
Episode 31
Oct 13, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson recap key takeaways from the Shed Expo in Knoxville and the Post Frame Show in Dayton. They share insights on smarter marketing, better-qualified leads, and tools like Idea Room, Velocity 360, and Shed Pro that are changing how builders sell. A fast, practical guide to modern growth in the shed and steel building industry.
30
Rise Above The Race To The Bottom
Episode 30
Oct 6, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson talk with Darren Warren of Stor-Mor Outdoor Products about building consistency, quality, and trust at scale. They discuss fast quoting, dealer training, and treating permits as value instead of hassle. A powerful conversation on raising standards, serving customers better, and leading with purpose.
29
The Future of Steel Business Marketing
Episode 29
Sep 29, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson expose the marketing shifts reshaping the metal building industry. They discuss the decline of Facebook Marketplace, the long-term power of SEO, and how evolving customer expectations demand smarter strategies. A must-listen for dealers ready to adapt and thrive in a changing market.
28
Insider's guide to Shed Expo 2025
Episode 28
Sep 22, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson share everything you need to know to make the most of Shed Week 2025 in Knoxville. They highlight key events like the Shed Sales Summit, NSRA Conference, and the 100+ vendor exhibition showcasing the industry’s best. A must-listen guide for dealers looking to network, learn, and grow at this year’s biggest shed event.
27
Metal and Momentum
Episode 27
Sep 15, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson reveal how online shed sales are matching lot sales and why digital strategy is now essential. They share lessons from closing a physical lot, mastering SEO, and building a strong online presence. A must-listen for dealers preparing for an AI-driven, digital-first future.
26
Steel vs. AI: The Future of Building Sales
Episode 26
Sep 8, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson take a hard look at the steel building industry’s current challenges and future direction. They discuss tariffs, rising marketing costs, and the growing tension between manufacturers and dealers. With AI reshaping how customers buy, this episode is a wake-up call for builders to adapt and stay ahead.
25
Expanding Your Building Business Beyond Wood Sheds
Episode 25
Sep 1, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson share how expanding from wood sheds to metal buildings and pole barns fueled their growth. They discuss industry shifts, dealer challenges, and the power of diversification. A must-listen for builders ready to adapt, pivot, and scale their business.
24
Navigating the Construction Industry with Shield Wall Media
Episode 24
Aug 25, 2025
In this Steel Kings Podcast episode, Jared Ledford talks with Gary Reichert of Shield Wall Media about redefining construction publishing and trade shows. They discuss niche magazines, focused events like the Construction Roll Forming Show, and creative efforts to inspire the next generation of builders.
23
Building Community Through Steel
Episode 23
Aug 11, 2025
In this Steel Kings Podcast episode, Jared Ledford and Shannon “The Shed Geek” expose why some dealers win while others fail in the shed and steel building industry. They tackle the “race to the bottom” mindset, the impact of AI, and the power of staying true to your values. A must-listen for builders ready to grow with integrity and innovation.
22
Beyond the Fear: The Real Impact of Steel Tariffs
Episode 22
Aug 4, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson sit down with Ohio State Rep. Rodney Creech to separate steel tariff facts from media hype. They discuss American manufacturing’s resurgence, small business adaptation, and the value of buying local. A grounded, optimistic look at how U.S. industry is thriving despite challenges.
21
Reflections on Independence, Discipline, and Success
Episode 21
Jul 21, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson explore how freedom, discipline, and intentional growth create lasting success in business and life. They share lessons on pruning distractions, staying consistent, and finding purpose through community involvement. A motivating reminder that daily habits and bold decisions shape your future.
20
Concrete Partnerships: Building Success Beyond Steel
Episode 20
Jul 14, 2025
In this Steel Kings Podcast episode, Jared Ledford, Eric Olson, and Caleb Grimes of GCM Construction share how teamwork turned missed sales into new growth. By combining steel building and concrete expertise, they unlocked new markets and better customer experiences.
19
Faith, Recovery, and Metal Buildings: Eric Olson's Journey
Episode 19
Jul 7, 2025
In this Steel Kings Podcast episode, Eric Olson shares his inspiring journey from tornado cleanup to founding Dayton Barns, now a nationwide metal building company. He opens up about finding purpose through faith, community work, and second chances. Blending business insight with personal growth, this episode shows how resilience can turn hardship into lasting impact.
18
Monday Motivations: Finding Purpose Beyond Metal Buildings
Episode 18
Jun 30, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson open up about life beyond business, from new ventures in pole barns to navigating rising steel prices. Jared shares insights from his entrepreneurial journey and personal growth, including his 18 months of sobriety. A raw, motivating look at the people and passion driving the metal building industry forward.
17
Steel Tariffs and Industry Integrity
Episode 17
Jun 23, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson unpack the real impact of new steel tariffs on pricing, business ethics, and customer trust. They expose shady dealer tactics, share lessons from real sales experiences, and discuss how transparency can strengthen the industry. A timely listen for anyone navigating today’s changing metal building market.
16
Building Legacy: The Story Behind Cold Spring Enterprises
Episode 16
Jun 16, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson talk with Wendell from Cold Spring Enterprises about their groundbreaking VersaBend system and upcoming Swedger machine. They reveal how these tools are streamlining metal building production and boosting efficiency for builders nationwide.
15
Behind the Scenes: Site Visits that Close Deals
Episode 15
Jun 9, 2025
In this Steel Kings Podcast episode, Eric Olson reports from a major build in Mount Ida, Arkansas, as he and Jared Ledford reveal how site visits and teamwork turn leads into big deals. A quick, powerful listen for dealers aiming to close larger projects.
14
Metal Meets Marketing Part 2
Episode 14
Jun 2, 2025
In this Steel Kings Podcast episode, Jared Ledford and Shannon “The Shed Geek” uncover the real secret to success in the building industry—strong manufacturer-dealer relationships. They tackle issues like dealer imbalance, low-price competition, and the pros and cons of W2 vs. 1099 models. A candid discussion on shifting from competition to collaboration to build a stronger, more profitable industry.
13
Metal Meets Marketing Part 1
Episode 13
May 26, 2025
In this Steel Kings Podcast episode, Jared Ledford sits down with Shannon “The Shed Geek” to explore the evolving shed and steel building industry. They dive into the 1099 vs. W2 debate, marketing challenges, and how collaboration can strengthen dealer networks. A powerful conversation packed with insights on professionalism, innovation, and community growth.
12
Beyond the Boom: Redefining Value in the Post-Pandemic Shed Industry - Part 2
Episode 12
May 19, 2025
In this Steel Kings Podcast episode, Jared Ledford talks with JW Rucker and Marc Church from Sheds Direct about what sets top shed dealers apart. They share proven tips on goal setting, consistent action, and authentic customer follow-ups. A must-listen for dealers ready to grow in 2025.
11
Beyond the Boom: Redefining Value in the Post-Pandemic Shed Industry - Part 1
Episode 11
May 12, 2025
In this Steel Kings Podcast episode, Jared Ledford talks with JW Rucker and Mark Church from Sheds Direct about how the shed industry has changed since the pandemic. They explain why success now depends on quality, service, and strong partnerships—not the lowest price.
10
The Art of Closing: Metal Building Sales Secrets from Industry Veterans
Episode 10
May 5, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson share the strategies that set top metal building salespeople apart. From fast lead response to confident communication and closing tough deals, they reveal proven tactics for sales success.
09
Amarillo
Episode 9
Apr 28, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson break down the truth about steel tariffs and market uncertainty. They share practical tips for driving leads, qualifying customers, and standing firm on value. A must-listen for dealers turning challenges into opportunity.
08
How Dealers and Manufacturers Can Generate More Leads Without Breaking the Bank - Part 2
Episode 8
Apr 21, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson talk with Jeff Huxmann from ShedHub about how responding to leads within five minutes can skyrocket sales. They share quick, practical tips for real-time engagement, smarter marketing, and faster conversions.
07
How Dealers and Manufacturers Can Generate More Leads Without Breaking the Bank - Part 1
Episode 7
Apr 14, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson talk with Jeff Huxmann of ShedHub about how the platform is transforming shed and metal building sales. They share how ShedHub delivers quality leads, saves time, and helps dealers reach more buyers effortlessly.
06
The Radio and Shed Connection: Daniel Mullins Talks Marketing
Episode 6
Apr 7, 2025
In this Steel Kings Podcast episode, Jared Ledford and Daniel Mullins of Real Roots Radio discuss how local radio builds trust and reaches audiences social media can’t. They share Dayton Barns’ success with radio marketing and spotlight Ohio’s bluegrass roots and the upcoming Industrial Strength Bluegrass Summerfest.
05
Unlocking Metal Building Sales Through Smart Financing - Part 2
Episode 5
Mar 31, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson talk with Joel Oney and Katie Spears from J Money about how instant financing is transforming shed and metal building sales. They share tools, tips, and real results that help dealers close more deals faster.
04
Unlocking Metal Building Sales Through Smart Financing - Part 1
Episode 4
Mar 24, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson talk with Joel and Katie from J Money about how one chance meeting sparked a $5 million partnership. They reveal how smart financing solutions are transforming metal building sales and helping dealers close bigger deals faster.
03
The Steel Kings: Crafting Your Building Legacy
Episode 3
Mar 17, 2025
In this Steel Kings Podcast episode, Jared Ledford and Eric Olson break down the February lead rush and how to turn tax-season inquiries into sales. They share strategies for expanding into metal buildings, using 3D tools, and strengthening manufacturer partnerships. A quick, practical listen for dealers ready to maximize the spring selling season.
02
From Tornadoes to Triumph: The Story Behind Dayton Barns
Episode 2
Mar 10, 2025
In this episode of the Steel Kings Podcast, Jared Ledford and Eric Olson share how challenges like slow seasons and tornadoes led to the creation of Dayton Barns. They reflect on the shift from wood sheds to metal buildings and the lessons learned in resilience, marketing, and growth. A motivating conversation for anyone striving to overcome obstacles and build success.
01
The Future of Metal Buildings: Navigating Change and Opportunity
Episode 1
Mar 3, 2025
The Steel Kings Podcast launches with hosts Jared Ledford and Eric Olson exploring their journey from wooden sheds to the world of metal buildings. They share candid insights on customer relationships, business partnerships, and why quality should always outweigh cost. This debut episode sets the tone for future conversations packed with real-world strategies and success stories from across the metal building industry.
Load More