Wondering if your shed business needs a physical lot to succeed? The Steel Kings have eye-opening news: We've sold just as many sheds online as we have on physical lots this year. This revelation sets the tone for a candid conversation about the digital transformation sweeping through the shed and metal building industry.
Jared and Eric take listeners behind the scenes of a difficult business decision—shuttering a shed lot due to unfavorable arrangements. The hosts unpack the challenges dealers face when they don't own the property, don't own the product, highlighting how this lack of control limits business growth. Their transparent discussion offers valuable perspective for anyone weighing the pros and cons of physical versus digital sales channels.
The digital marketing conversation goes deep as the Steel Kings share their journey from basic website to lead-generating powerhouse. SEO is not dead, Jared emphasizes, encouraging businesses to invest in their online presence. From Google Analytics to Meta Business Suite, they outline the essential digital infrastructure every shed business needs today. Their marketing experiments—from coffee shop mugs to bowling alley logos—provide a fascinating look at what works and what does not in local promotion.
Looking forward, the podcast highlights two major industry events: the Shed Builder Expo in Knoxville (September 24-25) and the Construction Roleforming Show in Dayton (October 1-2). The Steel Kings will be present at both, eager to connect with listeners and industry professionals. Their enthusiasm for these networking opportunities underscores the value of in-person connections, even as sales move increasingly online.
Perhaps most compelling is their vision of an AI-driven future where artificial intelligence will drive the engine that is sales in this country. This forward-thinking perspective challenges businesses to prepare now for coming changes in consumer behavior and technology.
Ready to transform your shed business for the digital age? Join the Steel Kings at the upcoming expos, connect with them online, or simply apply their hard-earned wisdom to your marketing strategy. Your future customers are searching online—will they find you?
