While many businesses have abandoned terrestrial radio for social media promotion, they're missing a crucial audience. Mullins, a third-generation broadcaster whose grandfather was posthumously inducted into the Bluegrass Music Hall of Fame, explains how local radio creates something social platforms can't: genuine personal connections. When they're listening to the radio, it's a one-on-one conversation, he explains, describing how live, ad-lib endorsements from trusted on-air personalities drive customer action.
Host Jared from Dayton Barnes and All Steel Buildings shares firsthand experience with radio marketing success. Their partnership with Real Roots Radio has connected their shed and steel building business with an ideal demographic: landowners 35+ with disposable income. Daniel shares a remarkable story about listener loyalty—how one man drove across multiple counties to patronize three different businesses he heard advertised on their station.
The conversation also explores the rich Industrial Strength Bluegrass heritage of southwestern Ohio, where Appalachian migrants brought their musical traditions when seeking manufacturing jobs post-WWII. This cultural phenomenon has created fiercely loyal radio audiences who value authenticity and community connections.
Ready to expand your marketing beyond the digital realm? Download the Real Roots Radio app or tune in to their network of six signals across southwestern Ohio. And mark your calendars for the Industrial Strength Bluegrass Summerfest, July 17-19 at the Greene County Expo Center, where you can meet the team from Dayton Barnes and All Steel Buildings while enjoying performances from Grammy-winners and Opry stars.
