The building industry is transforming rapidly, and standing still means getting left behind. In this energetic episode, Jared and Eric break down their journey from wood shed dealers to metal building experts and now pole barn providers, revealing how strategic diversification has been their secret to sustained growth.
Do not only sell wood sheds, Eric emphasizes, challenging shed lot owners nationwide to expand their horizons. The duo candidly discusses how their business evolved when they recognized the limitations of the wood shed market and seized opportunities in metal buildings. Now, with the launch of Five Rivers Pole Barns offering national kits and turnkey construction in Ohio, they are expanding once again.
This episode does not shy away from industry pain points—particularly the growing tension between manufacturers selling online and the dealers who represent them. If you are a dealer doing high volume for a manufacturer and they sre selling online competing against you, you need to pivot, Jared advises with characteristic frankness. Their solution? Control more of the process with pole barns while maintaining their established business lines.
Beyond business strategy, this conversation highlights the importance of finding the right team members and partners. Their pole barn expert Adam, who knows more than us, has proven instrumental in their newest venture. The hosts also announce their participation in the upcoming Construction Roleforming Show in Dayton on October 1-2, where they will record their first live podcast.
Whether you are already in the building business or considering entering it, this episode delivers actionable insights on diversification, adaptation, and relationship-building. Connect with the Steel Kings at thesteelkings.com and discover how expanding your product offerings could transform your business just as it transformed theirs.
