What happens when two metal building dealers pull back the curtain on their real lives? This episode takes a refreshingly candid approach as Jared and Eric share what actually drives them beyond business.
The conversation kicks off with Jared explaining how he found unexpected motivation from Power Moves with Shaquille O'Neal on Netflix. Watching Shaquille O'Neal and Allen Iverson rebuild the Reebok brand sparked a reflection on his own entrepreneurial journey from shed lot newbie to industry voice. Rather than keeping business and personal separate, the hosts weave them together, demonstrating how passion fuels sustainable success regardless of your industry.
In a rare glimpse behind the operational curtain, listeners get to witness Jared craft a complex building quote in real-time for a 60×120 structure in Choctaw, Oklahoma. The multi-step process showcases exactly how pricing decisions get made and highlights why responsive customer service matters more than ever during uncertain economic times. As steel tariffs drive prices up 50% industry-wide, the hosts predict customers will increasingly prioritize reputable dealers over bargain-basement pricing.
Perhaps the most significant revelation is the Steel Kings' expansion into pole barns after years of consideration. With concrete regulations tightening in Ohio (now requiring 32-inch footers throughout entire structures) and prices skyrocketing, pole barns present a strategic alternative that many customers find attractive. This business pivot comes alongside Jared's personal transformation – his 18-month sobriety journey that has redirected energy back into growing the business.
Want a glimpse of what successful dealers discuss when they think no one's listening? This episode delivers exactly that while reminding you that behind every business are real people battling real challenges. Subscribe now and join the conversation about where the industry is heading next.
