What happens when a banker makes a U-turn on the interstate after a failed business meeting? For Joel Oney of J Money and the team at Dayton Barns, it sparked a partnership that generated nearly $5 million in additional sales over just three years.
The latest Steel Kings podcast brings listeners inside this remarkable business relationship as hosts Jared Ledford and Eric Olson welcome Joel and Katie from J Money—the official studio sponsors making the podcast possible. Their story demonstrates how financing solutions specifically tailored for metal buildings have transformed the industry and created opportunities that would have otherwise been impossible.
Joel shares how his 25 years of banking experience led him to recognize a critical gap in the market: customers with good credit seeking affordable financing options for buildings over $25,000 needed something better than traditional rent-to-own programs. The solution? A comprehensive financing platform offering paperless applications, instant pre-qualification, and multiple payment options that salespeople can present without collecting sensitive customer information.
The results speak for themselves. Eric describes completing an entire sales process with an Arizona customer in just 90 minutes over the phone—from introduction to credit approval to signed contract. Another example shows how financing turned what might have been a $20,000 cash purchase into a $35,000 building because customers focus on the monthly payment, not the total price.
Beyond business strategies, the conversation reveals a deeper truth about success: singular moments create lifetime results. Each participant shares how stepping outside their comfort zone—making that U-turn, introducing themselves to a stranger at a banquet, or being open to new partnerships—led to transformative opportunities that changed their businesses and lives.
Ready to implement financing solutions that could revolutionize your metal building or shed sales? Call J Money at 1-937-JMONEY or visit jmoneyllc.com to discover how they might help you close more deals and sell larger projects.
